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Sep 18, 2019
Fashion Tech Trends in 2019
Technology is disrupting many industries, and the fashion industry is no exception. With technology evolving and advancing all the time, your business needs to keep up with them in order to remain agile, competitive and relevant in such a high-stakes field. 

Many traditional fashion companies and high-profile brands have failed to keep up with changes in technology - particularly the trend of more sales being done online than in traditional bricks-and-mortar store locations. According to Fung Global Retail and Technology, in 2017 some 6,985 retail stores closed in the USA alone - a 200 per cent increase on the year before. 

It's not all doom and gloom though: business is booming for online retailers with brands such as Boohoo, ASOS, Amazon and Zalando increasing sales and their bottom lines. 
 Embracing technology and providing great experiences for your clients in the process can increase sales and profitability. Here are some of the top tech trends for the fashion industry to look out for this year: 

#1 Artificial Intelligence 

Artificial Intelligence, or AI, is shaking things up in many different sectors and in the fashion industry its use has increased over the last few years - a trend that is set to continue. 
There are many different ways AI can be used, from helping to predict fashion trends through to learning about individual customers' tastes and preferences and designing items to appeal to them, driving an increase in sales and profitability.

Many fashion retailers use customer service chatbots and virtual assistants to talk to customers, saving money on human capital while simultaneously providing good customer service.

#2 Affiliate marketers and influencers 

Social media influencers have been pretty big for the last few years and there seems to be no stopping the rise of this form of marketing, a disrupter in its own right that bypasses traditional media advertising and if done well, can give you more bang for your promotional buck. Promoting your product through, say, 100 influencers each with a reasonable following can cost less money and achieve more cut-through than taking out a traditional ad in a glossy fashion magazine.  
Reaching out to the right affiliate marketers and influencers can help to spread the word about your fashion brand, create buzz and drive sales. A caution though: thoroughly vet your influencers before investing with them. If they don't have real, organic followers, you're likely to be wasting your time.

#3 Personalization and convenience 

Today's savvy consumer has come to expect an on-demand and personalized experience, and technology can help deliver this in spades. 

A great example is SuitApp - a tool combining AI with data science and various algorithms to provide customers with a revolutionary new online shopping experience.  

SuitApp recommends entire outfit selections to your customers, not just individual pieces. For example if someone finds a blouse that she likes it can recommend pants or a skirt and shoes and bags and other accessories that perfectly match. This is a great way of increasing sales - instead of just selling the blouse, you can sell so much more. 

Other examples of innovation in this space include Tangiblee- an e-commerce service that helps brands give their customers more of an "in-store" service when they shop online by helping to communicate product sizes and give context around items such as jewlery, handbags, wallets, furniture, home decor and luggage.